Google has announced the launch of Flow, a cutting-edge AI filmmaking tool designed to turn creative ideas into cinematic scenes. Positioned as a platform built “by and for the creatives,” Flow aims to revolutionize visual storytelling through the power of artificial intelligence.

At the heart of Flow are Google’s most advanced AI models—Veo for video generation, Imagen for image creation, and Gemini for natural language understanding. Together, they allow users to translate written prompts into richly detailed, high-quality visual content, streamlining the traditionally complex filmmaking process.

With Flow, users can storyboard, generate visuals, and shape narratives using just text and simple inputs, making it an appealing tool for both professionals and aspiring creators. Google says the tool is part of its broader mission to empower creators with intuitive, AI-enhanced workflows.

Flow is currently rolling out to select creators and is expected to be more widely available later this year. Industry experts say it could mark a major shift in how films, ads, and digital media are conceptualized and produced.